Pringles MICRO EVALUATION
Launched in October late 1960s (Procter & Gamble, 2010)
Pringles was sold to Kellogg in 2012 for $2, 7 billion. (Woodley, 2012)
Pringles chips can be purchased in a variety of strange and amazing flavours just like Ketchup, BBQ GRILL, JalapeГ±o e. t. c. (Procter & Gamble, 2010)
There are treat size packages (40g) available and posting packages (190g) as well. (Procter & Gamble, 2010) В
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There is strong competition pertaining to pringles. Such as; competitors will be said to be keeping similar advertising campaigns, barriers to entry to such market segments are very much less, etc .
Some off the key competitors of pringles in UK are: -
Customers of pringles lay all around the world, as a result of vast division channels pringles has. Pringles is said to be bought from more than 140 countries all around the world thus reaches a much larger customer base.
Pringles has a exceptional seductive flavour of its very own and the children market is always a potential location for such of treats. Thus places a much more empasis of the age groups 5-25 than the other age ranges.
Some products were intoduced for a targeted group because of the increase of health consious aspect. Therefore pringles introduced Low fat pringles, multi grain pringles towards the market. At all pringles is said to be targeted at anyone that can consume.
Suppliers are varied there is no a single supplier.
Pringles usually uses a two way intermediary channel of distribuition in britain. Which involves wholesalers and retailers. В
Wholesaler in Uk- Reliance wholesale limited
Main Retailers in UK вЂ“ Tesco, Asda (by Wal-Mart), Sainsbury, Morrisons, Cooperative mode, Waitrose, Aldi, Marks & spencer, Lidl, Iceland. В
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